Stickers have become a popular way for businesses to get their message across and make an impression. Whether it’s used to promote your brand, or as a promotional product, stickers are an excellent way of getting people talking about your company.
But designing a sticker that stands out can be tough. Especially if you have no graphic design experience and do not really know where to start.
But do not worry, there are plenty of ways you can get your stickers, labels and sticker sheets of dreams. Here are some tips on how you can design stickers that will get noticed:
1. Keep it simple and easy to read
When designing a sticker, the most important thing is to keep your message clear and concise. You know your product and business like no one else. But think about consumers who are just being introduced to your offer.
A simple, intentional design means they will understand the key points you are trying to make and want to learn more. So, don’t try to cram too much information onto the sticker, but give the most important elements room to shine.
2. Use special effects to catch people’s attention
Your design forms the foundation of your stickers. But with the right sticker material, you can elevate your design even more. The best way to do that is by using special effect materials.
These are vinyl materials that come with a metallic, glitter or rainbow effect. You can incorporate these effects into your design and create metallic colors or highlight certain parts of your design. Try it out and spice up your packaging with a holographic vinyl sticker.
3. Try custom shapes to generate interest
Another way to make your sticker stand out is to use custom shapes. While traditional shapes like rectangular and round always work, they are not your only options. Instead, you can have any shape you can think of.
Such custom shaped stickers are called die cut stickers. They are usually individually cut and follow the shape of your design. This can help to add visual interest to your products and make your sticker stand out from the rest.
4. Include your company logo
Do not forget to add your company’s logo when creating your custom sticker design. Not only will this generate additional exposure for your brand, but it will also help build trust and credibility.
Logo stickers generate expectations. When we see a logo, we immediately think of our associations with a specific brand. Or, if you are just starting out, you can use your logo stickers to make consumers familiar with your business. This can then massively influence their purchase decisions later on.
By keeping these tips in mind, you can create a sticker that will get noticed and help promote your business. Can you think of more tips we should add? Then let us know by leaving a comment in the section below.